Edgehill 405 Broadway Alto Capital SPV a series of Master Fund I, LLC

Real estate opportunity in the namesake bar of Jon Bon Jovi, in Nashville, Tennessee’s iconic Lower Broadway entertainment district.
Alto Marketplace’s offerings are currently available only to accredited investors.
Edgehill 405 Broadway Alto Capital SPV a series of Master Fund I, LLC

Min investment size:

Type of offering:

Investor Type:

Accredited Investors

Launch Date:

March 4th, 2024


1.5% management fee
*Please see the offering documents for additional fees and expenses.

Offering period:

March 4th – April 23rd, 2024

First Close

March 22nd, 2024**

Second Close

April 23rd, 2024**

Asset Class:
Real Estate SPV

A $25,000 investment provides accredited investors participation in the real estate sector of Nashville’s iconic bustling entertainment district, with the funds contributing to the completion and operation of the JBJ’s Nashville venture.

JBJ’s Nashville is set to be a 36,767 square-foot, five-story Bon Jovi celebrity-branded Honky Tonk and special events venue that boasts a full-service restaurant, a bar, a full banquet kitchen in the basement and a three-story mainstage. 

Under active, late stage construction at 405 Broadway, the venue will be the tallest and second-largest bar on Lower Broadway, which welcomes over 18 million tourists per year, marking it one of the most-visited streets in the country.

The building has multiple frontage points on both Broadway and Fourth Avenue, and after two years of entitlement and site work, 405 Broadway will become the first ground-up development on Broadway since 2017.

JBJ’s Nashville is a project by Edgehill 405 Broadway, LLC, owned and operated by Nashville family office Big Plan Holdings who has made $6M of equity in the venture available.

All investments will be made via a special-purpose vehicle administered by Alto Capital, LLC.

Alto Capital is a forward-thinking exempt reporting advisor that prides itself on finding unique opportunities within alternative assets. They aim to bridge the gap between private equity, venture capital, and other alternative assets, generally with higher minimum investments, and that might be closed to individual investors. Alto Capital serves as the administrator of the
SPV and is an affiliate of Alto Securities, LLC; both entities are under common ownership.

Eric Satz
As Founder of Alto, Eric connects the dots that are hard to see, thanks to his years of experience across financial services and entrepreneurship. He kicked off his career as an investment banker for Donaldson, Lufkin & Jenrette, and Credit Suisse First Boston. He also co-founded Currenex, and Tennessee Community Ventures, a venture capital firm.

Scott Harrigan
Scott is a global financial software services specialist with years of experience in software design and implementation. Scott spent a good deal of his career in the public markets and then moved to Carta, where he was first exposed to private markets and how differently they operate. He then had the opportunity to work for Securitize, where he learned about blockchain and the digital asset security industry. Scott is also a board member for Cheqly, a full-stack neobank for startups.

Big Plan Holdings is the owner and operator of Edgehill 405 Broadway LLC, and is a Nashville-based family office and syndicated investment firm owned by the Joseph family, who wear various hats. The firm also owns a Nashville-based music publisher, Edgehill Music Publishing, and serves as a partner for a professional sports agency, Milk & Honey Sports.

Big Plan Holdings has investments in seven sectors, including:

1. Hospitality

2. Commercial

real estate

3. Music & entertainment

4. Fashion

5. Cannabis

6. Professional Sports

7. Philanthropy

Josh Joseph, Founder and CEO

Josh spearheads the family’s endeavors in incubating new businesses, making strategic investments, and mentoring emerging entrepreneurs. A seasoned real estate professional, Josh’s transactions exceed $1.5 billion with deals in over 40 states. He is also the majority owner of Frontline Real Estate Partners in Chicago and co-founded Grassroots Cannabis, which was sold for $850 million in 2020. He actively serves on boards for companies like MAD TASTY, Hippie Water, Musicians on Call, The Lupus Society of Illinois, SpinIntel, Silver Therapeutics Inc., and Milk & Honey Sports.

Sean Marshall, Principal + COO & General Counsel

Sean, a seasoned operator and attorney, brings a decade of Broadway experience. He excels in operations, revenue growth, risk management, legal, and government relations, having worked for major Broadway Honky Tonks and venues. Previously, Sean was in-house Legal Counsel for the NHL’s Nashville Predators and Bridgestone Arena. He also worked in South Florida’s real estate legal and financial sectors. Sean actively contributes as a member of the State of Florida and Tennessee Bars, the United States District Court, and The Nashville Downtown Partnership, and was an Immediate Former Chairman of the Board of the Downtown Nashville DISTRICT 501(c)3 Organization.

Eric Russell, Principal & CIO

Eric has over $900 million in transaction experience across diverse assets. As Chief Strategy Officer at Haven Behavioral Healthcare, he played a key role in doubling revenue and increasing EBITDA by 6x. Formerly CFO at CA South, a Tennessee-based real estate group, Eric contributed to a remarkable growth trajectory from $50 million to more than $400 million AUD in two years. And in his tenure at Diversicare, a public long-term care company, he led acquisitions, helping to drive revenue from $100 million to $550 million. Eric excels in investor relations, underwriting, deal sourcing, debt/equity closings, joint ventures, and financial operations.

Owned and operated by Big Plan Holdings, Edgehill 405 Broadway, LLC is the operating company of the real estate development project and the future Bon Jovi themed venue at 405 Broadway.

405 Broadway was strategically selected to reap revenue from the foot traffic outside. It will neighbor Nashville’s most historic Honky Tonks—including The Stage, Nudie’s, and Tootsie’s. 
Nashville’s social scene embraces its ‘Music City’ nickname, with numerous celebrity musician-sponsored bars tapping into the city’s passion, including:

Whiskey Row from the 15-time GRAMMY-nominated Dierks Bentley

Friends in Low Places Bar & Honky-Tonk from the two-time GRAMMY award-winning Garth Brooks

AJ’s Good Time Bar from the two-times GRAMMY award-winning Alan Jackson

Hank Williams Jr’s Boogie Bar from GRAMMY award-winning Hank Williams

Nearby attractions for foot traffic include Broadway’s open-air event venue, Ascend Amphitheater; Bridgestone Arena, home to the Nashville Predators; the historic Ryman Auditorium; Nissan Stadium, home of the Tennessee Titans; and Fifth + Broadway, a shopping mall; and more.

Nashville has for years been included as a desired destination by travel outlets like Travel + Leisure, Condé Nast Traveler, National Geographic, and more

While it earned its “Music City” moniker back in the 1950s, it has since grown beyond just a hub for music. An extensive public park and greenway system, a multitude of museums, art galleries, and a professional symphony orchestra, opera, and ballet also present opportunities for social outings.

While most visitors to Nashville are domestic travelers, hundreds of thousands come from outside the United States. In 2022, Nashville welcomed over 14 million visitors, up 13% from 2021. Collectively, they spent a record $9 billion and booked 9.5 million room nights

In the past five years alone, nearly 11,000 new hotel rooms have opened to visitors, signaling even more anticipated growth for Nashville’s hospitality sector. Fifteen more hotels featuring 2,544 rooms are also set to open by the end of 2024, and another 61 hotels with 8,904 more rooms are in the planning stages. A $2+ billion new NFL stadium is also set to break ground nearby Lower Broadway.

Construction on the development project has been underway since June 2022 and is targeting completion on or near May 13, 2024.

Established in 1955, Centric Architecture embodies a rich legacy as one of Tennessee’s oldest architectural firms. 

The architecture firm has roots in historic preservation in the 1960s, but proudly boasts over 60 years of diverse project successes since its onset. Its diverse leadership team and staff foster a blend of historic preservation, creative adaptive reuse, and cutting-edge design, centering Centric at the forefront of the tear-down-and-build-new Nashville economy.

DPR Construction stands out as an innovative technical builder that has consistently been listed among the nation’s top 50 general contractors since 1997. 

The global, self-performing commercial contractor and construction manager’s success is rooted in everything from multi-million-dollar technical facilities to conference room renovations.

For a minimum investment of $25,000 into Alto Capital’s SPV, individual accredited investors on Alto can diversify their portfolios with a real estate development venture for the construction and operation of JBJ’s Nashville, the new Nashville bar in collaboration with rock legend Bon Jovi.

Investing in real estate is always risky given the illiquid nature of the asset class and unpredictability of numerous factors that can impact its valuation, and an investor considering an allocation should carefully consider their unique financial situations.


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*Please be aware that Alto Capital SPV charges a one time management fee of 1.5%. This fee is charged for the management and operation of the SPV and is separate from the fees associated with the underlying investment opportunity. Understanding that this management fee is an additional cost that will affect the overall return on your investment is crucial. Furthermore, the underlying fund also charges separate fees. These fees differ from the SPV’s annual management fee and may impact your investment returns. To ensure you have a comprehensive understanding of all fees and charges that apply to your investment, we strongly encourage you to review the offering documents thoroughly. These documents provide detailed information on all fees, charges, and the terms of your investment. Additionally, our team is here to help clarify any questions or concerns you may have regarding the fee structure or any other aspect of your investment.

**This investment opportunity features two distinct monthly closings, each with a different interest rate based on accrual. The amount of interest received by investors depends on the closing they choose to participate in. We strongly encourage all prospective investors to carefully review the offering documents, which provide detailed information on the terms of each closing and the associated interest rates. It is essential to understand these details to make an informed investment decision. Please consult the offering documents or contact our team directly for further information or clarification.

***Please be advised that any mention of other celebrity bars, use of celebrity likenesses, or references to well-known individuals within the context of this project are intended purely for illustrative or example purposes. These references are not indicative of any form of affiliation, endorsement, or investment by such celebrities in this project. Our use of such references aims to provide context or convey concepts in a relatable manner and should not be interpreted as a claim of support or involvement from any mentioned individuals or their associated brands. We respect the rights and reputations of all individuals and entities and strive to ensure our communications are clear in this regard.

Alto Securities

Edgehill 405 Broadway Alto Capital SPV


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