MEDIA & PARTNERS

Brand assets

Official logos, color palettes and usage guidelines for partners, press and media.

Please review the usage guidelines before use.

Alto logo

Primary

SVG, PNG
Download

Reversed (white)

SVG, PNG
Download

Black (B&W print only)

SVG, PNG
Download

Usage guidelines

The Alto logo is custom drawn — do not recreate it or its elements. Always use the supplied artwork. Maintain clear space of 2X (where X = width of the "L") on all sides. Minimum digital size: 24px. The black variation is for B&W print applications only and may not be used onscreen.

Alto Securities logo

Primary

SVG, PNG
Download

Reversed (white)

SVG, PNG
Download

Black (B&W print only)

SVG, PNG
Download

Usage guidelines

Only use the Alto Securities logo within Alto Securities communications. The primary lockup combines the Shield symbol and text — each element may be used independently in the appropriate context.

Color palette

CORE COLORS

Charcoal

#212121  |  C72 M66 Y65 K73

Deep Forest

#00473B  |  C92 M14 Y67 K70

Alto Green

#0C6B5B  |  C90 M8 Y59 K38

Sand

#EBE6DB  |  C10 M7 Y5 K0

Shell

#F7F5F1  |  C2 M2 Y4 K0

Glacier

#EFFFFC  |  C5 M0 Y2 K0

Usage guidelines

The top set of colors are our core. It consist of rich greens, charcoal, and soft neutrals. These are intended for use as the primary flood colors, offering strong yet approachable foundations for layouts, backgrounds, and large design surfaces.

ACCENTS COLORS

Mint

#10C6AC  |  C75 M0 Y43 K0

Alpine (web only)

#00FFC4

TERTIARY COLORS

Sky

#AAE0FF  |  C29 M1 Y0 K0

Gold

#FFE98F  |  C7 M4 Y55 K0

Sunrise

#FFA85A  |  C0 M34 Y68 K0

Spark

#FF6060  |  C M58 Y29 K

Usage guidelines

Alto’s accent and tertiary colors add moments of brightness and emphasis. These colors are not meant to be used as a flood color.