The Alto logo is custom drawn — do not recreate it or its elements. Always use the supplied artwork. Maintain clear space of 2X (where X = width of the "L") on all sides. Minimum digital size: 24px. The black variation is for B&W print applications only and may not be used onscreen.
Only use the Alto Securities logo within Alto Securities communications. The primary lockup combines the Shield symbol and text — each element may be used independently in the appropriate context.
Color palette
CORE COLORS
Charcoal
#212121 | C72 M66 Y65 K73
Deep Forest
#00473B | C92 M14 Y67 K70
Alto Green
#0C6B5B | C90 M8 Y59 K38
Sand
#EBE6DB | C10 M7 Y5 K0
Shell
#F7F5F1 | C2 M2 Y4 K0
Glacier
#EFFFFC | C5 M0 Y2 K0
Usage guidelines
The top set of colors are our core. It consist of rich greens, charcoal, and soft neutrals. These are intended for use as the primary flood colors, offering strong yet approachable foundations for layouts, backgrounds, and large design surfaces.
ACCENTS COLORS
Mint
#10C6AC | C75 M0 Y43 K0
Alpine (web only)
#00FFC4
TERTIARY COLORS
Sky
#AAE0FF | C29 M1 Y0 K0
Gold
#FFE98F | C7 M4 Y55 K0
Sunrise
#FFA85A | C0 M34 Y68 K0
Spark
#FF6060 | C M58 Y29 K
Usage guidelines
Alto’s accent and tertiary colors add moments of brightness and emphasis. These colors are not meant to be used as a flood color.