Education

Alternative investing: asset classes and strategies

Dive into how different alternative investments work and where they might fit in a portfolio.

Most investors are familiar with stocks and bonds. Alternative investments expand that universe considerably with asset classes like private equity, venture capital, real estate, private credit, and pre-IPO investing.

Each asset class works differently, creates value differently, and carries its own risk and return profile. Understanding these differences helps investors evaluate opportunities more clearly and explore alternatives with greater confidence.

Trading charts on a computer screen
Key Considerations

How asset classes differ and why it matters

Before allocating to any alternative investment, it helps to understand a few characteristics that vary significantly across asset classes: how value is created, how long capital may be tied up and what risks are involved.

01

Different strategies create value in different ways

Some alternatives generate value through business growth, while others create returns through fixed income, operational improvements or market inefficiencies. Each asset class comes with a different set of considerations and strategies for access based on an investor’s risk tolerance, needs and goals.

List item one

List item two

List item three

02

Liquidity and time horizons vary widely

While some strategies distribute income regularly, others require longer holding periods before value is realized. Alternatives generally have investment periods ranging from 3–10+ years. It’s important for investors to account for these timelines in liquidity planning.

List item one

List item two

List item three

03

Risk factors differ across categories

Each asset class carries its own mix of market, operational and structural risks that investors should understand before allocating capital. Alternatives carry a different mix of risks than traditional equities, and they may also come with unique characteristics like eligibility criteria and investment minimums that are not a fit for all investors.

List item one

List item two

List item three

Explore by category

Alternative investments generally fall into several broad categories. Each includes multiple strategies and structures with unique return profiles and portfolio roles.

Private equity

Investments in privately held companies across different stages of development, from growth stage to pre-IPO.

List item one

List item two

List item three

Venture capital

Funding early-stage startups with high growth potential to power key initiatives like product development, hiring or company expansion.

List item one

List item two

List item three

Angel investors

Early-stage investing in startups, often before institutional capital enters, with the potential for significant upside if the company grows.

List item one

List item two

List item three

Pre-IPO

Investing in companies ahead of a public offering, typically at a later stage of private market development than venture capital.

List item one

List item two

List item three

Private credit

Direct lending to companies that provide income through interest payments.

List item one

List item two

List item three

Real estate

Investments in property and real estate-backed projects, often focused on income or asset appreciation.

List item one

List item two

List item three

EVALUATING ALTERNATIVES

How to compare alternative investment strategies

Growth vs. income

Some strategies aim primarily for long-term capital appreciation, while others prioritize recurring cash flow.

Early-stage vs. mature businesses

Investments may support emerging companies with high upside potential or established businesses with steadier performance.

Asset-backed vs. operating companies

Certain alternatives are backed by tangible assets like property or infrastructure, while others rely on the performance of operating businesses.

Shorter vs. longer hold periods

Investment timelines can range from several years to over a decade depending on the strategy.

Investment access evolution

From limited access to broader investment opportunity

Access to alternative investments has historically been limited to institutional investors. Today, self-directed IRAs are expanding access—giving more investors the ability to diversify beyond traditional markets.

Past

Locked

Limited access to alternative investments

Mostly restricted to institutional capital

Public markets were the primary option

Present

Unlock

More investors accessing alternatives via SDIRAs

Greater flexibility in retirement allocations

Expanding exposure beyond stocks and bonds

Future

Expansion

Access to a wider range of asset classes

Stronger diversification across portfolios

Better alignment with long-term goals

How self-directed IRAs unlock access to alternative asset classes

Self-directed IRAs give investors a way to hold alternatives like private equity, venture capital, and real estate within a tax-advantaged retirement account. Learn how they work, what you can invest in, and which IRA type fits your goals.

Explore self-directed IRAs

Investors: Browse current private market investment opportunities

Explore our marketplace