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As Seen In Financial Advisor: The Real Reason Private Market Investments Fail

June 18, 2025
|
NEWS

Private market investing is gaining interest from investors but many platforms are falling short of investor expectations.

In Financial Advisor magazine, Alto’s SVP of Product and Engineering Mark Bruno, explores what it takes to build better, more intuitive investor experiences. He emphasizes that true innovation isn’t just about adding features, rather it’s about understanding what investors actually need, want, and expect. Drawing on curiosity-driven research and user behavior analysis, he outlines a framework for designing fintech products that resonate.

Key takeaways include:

  • Use AI to Scale, Not Replace: AI can amplify insights, but human-centered research remains the foundation for smart development.
  • Start with Curiosity: Product teams should ask what investors are really trying to accomplish, avoiding assumptions based on what they click on.
  • Go Beyond the Data: Metrics show what users do; conversations reveal why they do it.
  • Ask the Right Questions: Open-ended user research uncovers motivations that standard surveys can’t reach.

The article calls for a deeper, more human approach to product design—one that listens to investors, learns from their behavior, and continuously evolves to meet their goals.

Read the full article in Financial Advisor Magazine

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