Venture capital investing

Investing in innovation at the earliest stages of growth: Features, strategies and considerations

What is venture capital?

Venture capital has grown from a niche corner of private markets into an increasingly accessible opportunity for individual investors.

Fueled in part by the rise of AI, total VC deal value has grown significantly in recent years, even as capital has concentrated into fewer, larger investments.1 The trend signals a shift toward bigger bets on companies identified as having high growth potential.

Understanding how venture capital works, what the risks look like, and where it fits in a portfolio can help investors decide whether it plays a role in their long-term strategy.

Venture capital is a form of private equity focused on funding startups and emerging companies with high growth potential. Investors typically receive equity in exchange for capital, accessed through pooled investment vehicles or direct investments.

Within the broader private markets landscape, venture capital sits alongside other asset classes like private credit and real estate, but is distinct in its focus on early-stage businesses and innovation-driven growth.

1 PitchBook-NVCA Venture Monitor, Q4 2025


Key terms to know
Startup
A young company in the early stages of development, often focused on scaling quickly
Equity stake
An ownership interest in a company acquired in exchange for capital, representing a claim on future value and proceeds in the event of a sale or public offering
Funding rounds
Successive stages of capital raising through which a startup brings in outside investment, typically labeled by series (seed, Series A, Series B, and so on)
Exit
The event through which a venture capital investor converts an equity stake into realized returns, most commonly through an acquisition or public listing
Cap table
A record of a company's ownership structure showing all equity holders and their ownership percentages, which evolves as the company raises additional capital

How value is created for venture capital investors

Venture capital investing is driven by long-term capital appreciation rather than income. Investors seek to participate in the growth of companies that can scale rapidly and increase in value over time.

Value is typically created through

Company growth

Expanding revenue, customer base and market share

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Operational improvement

Strategic guidance, hiring and execution support from investors

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Follow-on funding

Additional capital rounds that can increase company valuation

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Exit events

Acquisitions or public listings that provide liquidity and price discovery

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A defining characteristic of venture capital is the power law dynamic, where a small number of investments generate a large portion of overall returns.

Structure and features of venture capital deals

Venture capital investments are commonly made through structured vehicles or direct participation in funding rounds.

Investment structures may include:

01

Venture capital

Venture capital funds managed by a general partner (GP)

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Syndicates

Syndicates or special purpose vehicles (SPVs)

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Direct angel

Direct angel or early-stage investments

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Core features:
Capital commitments

Capital commitments

Investors commit capital upfront, which is deployed over time

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Capital calls

Capital calls

Funds are requested at different times, typically over the first one to three years as investment opportunities arise

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Hold period

Hold period

Investments are typically held (i.e. capital is locked up) for several years while companies grow

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Fees

Fees

May include management fees and carried interest depending on structure

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Sponsor/issuer role

Sponsor/issuer role

The fund manager or deal sponsor sources, evaluates and manages investments

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Risk considerations

Venture capital involves a distinct risk profile that differs from traditional public market investments as well as other private market investments.

Key considerations include:

Illiquidity

Investments are not easily sold and may be held for extended periods, often 3—10+ years depending on the investment

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Startup failure rates

Many early-stage companies (some estimates say up to 90%) fail within the first 10 years²

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Power law dependency

Portfolio outcomes may depend heavily on a few high-performing investments across a larger basket of startup investments

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Time horizon and liquidity

Venture capital is generally a long-term investment.

01

Typical hold period

Often 3–10+ years from initial investment to exit

02

Liquidity profile

Limited; investors typically cannot redeem capital on demand

03

Secondary markets

May exist but are often constrained, with pricing and access variability

04

Exit events

Liquidity is typically realized through acquisitions, IPOs or secondary sales

Investors should be prepared to commit capital for multi-year periods, with cash
flows that may be gradual rather than lump-sum.

Common venture capital strategies

Angel investing

Directly backing startups at the earliest stages, often at pre-seed or seed.

Typically involves smaller check sizes and earlier entry points compared to institutional funds

Valuations may be lower, offering potential for outsized returns

May include opportunities to support founders through mentorship or strategic guidance

Follow-on investing

Participating in later funding rounds of companies already in the portfolio.

Helps maintain or increase ownership as a company raises additional capital

Allows investors to allocate more to companies demonstrating traction

Can help mitigate dilution and reinforce conviction in higher-performing investments

Sector focus

Concentrating investments within specific industries such as technology, healthcare or climate.

Enables deeper domain expertise and more informed investment decisions

May provide access to specialized deal flow and networks within a given sector

Allows investors to align capital with areas of interest or long-term structural trends

Stage diversification

Allocating capital across different phases of company development, from seed to growth.

Balances exposure between higher-risk early-stage investments and more mature companies

Can help smooth portfolio outcomes by diversifying timing and risk profiles

Provides flexibility to participate in companies at multiple points in their lifecycle

Power law approach

Building a portfolio around the expectation that a few investments will drive overall returns.

Emphasizes broad diversification across many startups to increase the likelihood of outliers

Recognizes that many investments may not succeed, while a few may generate significant value

Encourages disciplined portfolio construction and a long-term perspective

How venture capital may fit into a broader portfolio

Venture capital is typically considered a growth-oriented allocation within a diversified portfolio.

Growth vs. income

Primarily focused on capital appreciation rather than income generation

Diversification

May offer exposure to growth and innovation not available in public equities

Correlation

Can behave differently from public markets, though still influenced by broader economic conditions

Time horizon alignment

Often better suited for investors with long-term investment horizons

Questions to consider

Before investing in venture capital, investors may consider asking:

What stage are companies at when the fund or deal invests, and how does that affect risk and return potential?

What are the expected sources of liquidity, and what conditions need to be met for an exit?

How does the investment strategy aim to create value, and what role does the sponsor or manager play in sourcing and managing deals?

What fees and expenses are associated with the investment, including carried interest?

How many investments does the portfolio include, and how does the strategy account for the power law dynamic?

How is performance measured and reported?

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